You already have wealth capability. You don't want the ops.
The $25K–$300K household is real work — onboarding, disclosures, rollover paperwork, account opening, funding follow-up, ongoing service — priced for a fraction of what your typical client pays. Serve enough of them personally and your best relationships get less of you.
TrailGuide takes that segment as a service, not a referral you lose. A real Navigate advisor guides the client on a tech-forward platform, and your firm stays visible on the relationship as the place they graduate to.
The participant, the adult child, the departing employee with a $60K rollover — all get a real advisor instead of a polite no or a call center.
No new onboarding load, no service calls, no small-account drag on your team's calendar or your average revenue per client.
Balances grow, inheritances land, businesses sell. When a TrailGuide client crosses your threshold, they come back to you — tracked from day one.
Foundational wealth management, not a robo.
Investment management, financial planning, and personalized guidance for the mass affluent — delivered by a person, supported by a modern stack so the economics work at this balance level.
We can customize the branding TrailGuide clients see in Altruist, and grant your firm view access to the balances of clients referred through your relationships — so the connection to you stays visible on both sides.
Discovery to funded account, on a tracked workflow.
Every TrailGuide client moves through the same four stages before ongoing servicing begins. You send the introduction; we handle each step and report back.
Transparent schedule, negotiated split.
TrailGuide is marketed to accounts of $300K and under, so most relationships sit in the first tier. The schedule below is the client-facing fee; how it's shared between our firms is agreed per partnership.
Because Navigate advises and services the TrailGuide household, the majority of the advisory fee sits with us and a referral share flows to your firm. On qualified wealth we route to you, the economics reverse.
Exact percentages are set per partnership and vary with volume, who sources the client, and your affiliation model.
Nothing to stand up. No technology to license, no service staff to hire, no minimum volume. The relationships you send are the only commitment.
What happens when they outgrow the model.
TrailGuide is a stage, not a destination. When a household crosses the line your firm defined, we raise it — and the client moves to you, or to a step-up relationship inside the Navigate network if that's the better fit.
The household reaches the balance or complexity your firm defined. We raise it, and the client is introduced back to your practice.
Where geography, specialty, or client preference points elsewhere, the relationship steps up inside the Navigate network instead.
Some clients want exactly what TrailGuide is. They stay, and remain a tracked part of the pipeline.
Send us the ones you'd otherwise decline.
Walk us through the accounts sitting below your minimum today. We'll show you what the TrailGuide client experience looks like and how the relationship stays tied to your firm.